Coca Cola Communicates Reusability of Plastics

The BPF has released an official comment on Coca Cola's new advertising campaign:

The British Plastics Federation is pleased that Coca-Cola has chosen to communicate the re-usable nature of plastic bottles, which can be fully recycled into new bottles or alternative products. It is important that everyone understands that plastics are a reusable resource and everyone has a part to play in helping to achieve a circular economy for plastics. The BPF believes this fun animation created by Coca-Cola is a positive step in widely communicating the sustainability and recyclability of plastics.

The campaign that features messaging about the recyclable nature of plastic bottles can be viewed below: