Faerch launches Evolve by Faerch into the Plaza Product Range
Monday, 24 January 2022
The UK foodservice market continues to grow at pace, with sustainable food packaging high on the agenda for food on the go solutions. Today’s consumers are not only looking for appealing and easy to use convenience options, but they are also becoming increasingly mindful of the environmental impact of the products they buy. To accelerate the industry’s transition towards circularity, leading food packaging supplier, Faerch, is launching Evolve by Faerch into the existing Plaza range as an off the shelf product offer, providing food distributors with a fully circular alternative to traditional clear PET packaging.
David Lucas, Sales Director of Foodservice, UK and Ireland at Faerch UK Ltd says: “Evolve by Faerch is designed to close the loop on food packaging and therefore plays a key role in the industry’s transition towards a true circular economy. The Evolve by Faerch Plaza bowls are made from recycled household post-consumer material which, after use, can be recycled into new mono-material food packaging without any loss of quality.”
The Plaza range provides a stylish and practical serving solution for salads and pastas. The bowls are designed to enhance on-shelf presentation and appeal and are available in a wide range of sizes, which can be stacked for space-efficient storage. The Evolve by Faerch Plaza bowls vary in colour, reflecting the recycled material they are made from. This effectively communicates the sustainable nature of the bowls to the end-consumer. This attracts attention and impacts buying decisions.
Converting from clear to circularity
Today, most of the recycled PET on the market is derived from transparent bottles. However, with more and more companies sourcing recycled PET, the demand for recycled bottle content has increased significantly. As the world’s first integrated recycler of PET food packaging, Faerch is offering tray to tray recycling on an industrial scale. The company’s recycling facility in the Netherlands is capable of taking in used post-consumer trays from collectors, sorters and recycling them back into food grade mono-material, again and again.
ABOUT THE FAERCH GROUP
Founded in 1969 and headquartered in Holstebro, Denmark, the Faerch Group (‘Faerch’) is a leading European manufacturer of sustainable food packaging solutions within the Ready Meals, Protein, Food-to-Go and Dairy segments. Faerch has taken the lead in making rigid food packaging circular with products made from up to 100% recycled content and fully recyclable to new food grade products. As an integrated recycler, Faerch recycles food trays back into new food grade products at industrial scale. The Group employs more than 2,200 people, spread across numerous production sites in Denmark, Great Britain, France, Italy, Poland, Spain, the Czech Republic and the Netherlands. Sales offices cover all of Europe. Since March 2021, Faerch Group has been part of the A.P. Moller Group. For more information, visit www.faerch.com.
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