Hi-Cone Gains Strength in the Spanish Market Helping Its Customers Meet Their Goals
Wednesday, 31 March 2021
In Spain, Coca Cola, Pepsi, and Schweppes join the leading beer brands and are now using Hi-Cone’s RingCycles™ ring carriers, produced using more than 50% postconsumer recycled content
• This has enabled a 2,300 ton reduction in the use of virgin plastic in 2020 in Spain alone.
• The La Garriga (Barcelona) factory, which supplies Europa and Africa, has already switched to manufacturing nothing but RingCycles™.
• The new rings incorporate a message to remind consumers that they are 100% recyclable at all yellow Selective Collection receptacles.
Barcelona, March 2021. The leading soft drink brands in Spain, bottled by Coca Cola, Pepsi, and Orangina Schweppes, have also opted for the new RingCycles™, the Hi-Cone rings manufactured using more than 50% postconsumer recycled content. The leading beer brands have already been using them since September. And so, Hi-Cone, the market leader for sustainable 4, 6, and 8-unit multipackaging solutions, has gotten the majority of beer and soft drink brands to transition to RingCycles™—the rings that facilitate the Circular Economy.
Hi-Cone’s objective with RingCycles™ is to help its customers meet the ambitious sustainability goals that all brands have set for themselves. RingCycles™ were announced on the market in October 2019, and in 2020 they started to be supplied to customers. That means that in a little over one year, Spain has opted for the sustainable beverage rings, making it the first market where the leading soft drink and beer manufacturers are using RingCycles™.
Shawn Welch, vice president and general manager of Hi-Cone, assures us, “We are delighted with the fact that our beverage bottler customers in Spain are already using RingCycles™; this is a very important milestone for the company, since it shows the great acceptance that the product has had in this market, and our customers’ commitment to finding the best sustainable alternatives for multipackaging. I’m very proud of our local team.”
