Response to Coca Cola’s announcement

The British Plastics Federation welcomes the announcement today by Coca Cola that it will be increasing targets for recycled content in PET bottles. It is pleasing to see Coca Cola taking leadership on including recycled content.

Reward schemes could play an important role in improving on-the-go recycling. Focusing on containers of up to half a litre, which are more likely to be consumed on the go, is complimentary to the kerbside recycling system.

In terms of litter reduction, plastic bottles and cans are only a small fraction of litter: bottles 2.1% and cans 3.25% (INPEN & Keep Britain Tidy Litter  Composition Survey, 2014) – so it is important that we continue to support innovative campaigns that change behaviour. The plastics industry is committed to changing behaviour and is currently supporting For Fish’s Sake (#FFSLDN), which is run by the environmental charity Hubbub.