Soapbox Enables Customers to see where their Donation is Going

Part of the SoapBox success story is the introduction of a new system created to help customers identify exactly where their money is benefitting causes. Through a unique “Hope Code” printed on every product, customers are able to see, from a page on the SoapBox website, exactly which community is being helped by the charitable element of their purchase. Additionally, customers can share this information across their social networks and friends to inform them about their contribution.

SoapBox’s mission - to empower customers to change the world through everyday, quality purchases. Soap = Hope.                                                                                                                                                                                                                SoapBox is the brainchild of David Simnick and Daniel Doll, who were inspired to take an everyday product and apply a deeper meaning to its use. After experience working on aid projects in the developing world, David was driven to find a better way to help. He decided to produce a product that would literally put into the hands of consumers the ability to support hygiene, clean water and soap projects without going out of their way to give. For example, the purchase of one bottle of hand soap gives a month of clean water. They also found that more people are dying from preventable diseases spread by dirty water and lack of hygiene than malaria and aids combined. The need is real. 

Since the birth of the company in 2010, SoapBox has grown from a few bars of soap to over 40 SKUs and two families of products, and has grown by over 25 items in the last quarter alone. In total, the company offers bar soaps, liquid hand soaps, body washes, lotions, shampoos and conditioners in the SoapBox line and the SoapBox Elements line. Benefit oils derived from Acaí Berry, Coconut, Argan and Brazilian Bataua Fruit are in the newest product family are used by SoapBox, to complement existing popular washing regimes and fragrances.

From its initial availability through Whole Foods, the company has expanded to Target nationwide, select CVS stores, HEB, Giant, and many other regional grocery chains, in total about 7000 stores.  

Daniel Doll, one of SoapBox Soaps co-founders, points out that achieving the right balance of practical and attractive packaging for these products was crucial to helping develop the initial attraction to the products due to SoapBox’s relatively unknown brand name. Dan said, “We were able to extend our liquid product line so quickly by working closely with M&H Plastics (part of the RPC Group of Companies) in Winchester, VA, a supplier who has worked to support our growth and believes in our social mission.”  

ENDS

For further information please contact:
Daniel Doll, SoapBox Soaps - [email protected]
Josh Edmonson, M&H Plastics - [email protected]