SqueezeOpen from Amaray
Introducing ‘SqueezeOpen’ from Amaray:
The ingenious consumer-friendly packaging solution.
When packaging works, it makes people feel good.
Understanding consumer frustrations is fundamental to Amaray’s innovative approach. Bad packaging acts as a barrier to consumption. It creates customer aggravation, reduces sales and deeply affects brand perception. In fact 85% of consumers experience frustration with packaging, citing “difficult to open” as the major concern. Whether; opening or closing screw-jars, flipping plastic caps, or squeezing tubes, the experience can be difficult, messy and time-consuming.
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Awkward packaging is an all-too familiar problem for people with dexterity issues. Government projections calculate that the number of over 60’s is set to increase by 50% in the next 25 years. This increase presents the opportunity to provide a solution for those struggling with packaging accessibility: it’s time to put the consumer first.
SqueezeOpen is a closure system that has the ingenuity, appearance and experience of the future. With SqueezeOpen it’s a simple case of gently squeezing the sides of the container with your fingertips to release the cap. When you’re finished, replace the cap, and with a quick press it will literally pop back on. No fuss, no mess, and no stress. That’s what makes this closure type so effective and efficient.
Our survey revealed that 9 out of 10 people of all ages prefer SqueezeOpen to a screw-thread model. Tactile satisfaction and the intuitive one-handed release system left focus-group members playing and interacting with SqueezeOpen in a way not seen with existing alternatives. The original SqueezeOpen concept was fashioned for creams, balms, and other personal care products, but variations have been developed for bottled products such as shampoos and lotions with tamper-evidence options available. We can develop and customise SqueezeOpen to fit your existing primary packaging, providing usability differentiation that encourages sales and customer loyalty.
SqueezeOpen is the ideal solution for multi-use products.
Contact Amaray to learn more about customising SqueezeOpen to support consumers and boost your brand.
Website: http://eu.asg-amaray.com/squeezeopen
Contact: [email protected] / 07717 508597
Squeezeopen was voted No.1 by consumers and packaging industry experts in an online poll for (Innovation of the month' during June hosted by The Pack Hub. The win for SqueezeOpen demonstrates what consumers’ value most, simple functionality and consumer-friendly packaging. "This positive result for SqueezeOpen reiterates the importance for brands to recognise what consumers want and what they need from plastic packaging. This is why it was originally created.” – Sean Maddox, Marketing Manager, Amaray.
