You Have To Take Your Cap Off To This Innovation
Tuesday, 22 November 2011
Opening a plastic bottle was all it took to unleash Peter Martin’s eureka moment. He was taking off that tamper proof strip from a bottle cap and throwing it in bin bag which he closed with a cable tie. He spotted a saving if he could redesign the tamper strip to double up as a cable tie.
The RE:tie was born: a cap closure strip that can be saved and reused as a cable tie in all sorts of domestic, DIY, garden and work-related ways. Aside from being green, the solution benefits both consumers, who get a freebie, and sellers could use it as a marketing tool: “It creates a genuine green benefit for supermarkets and packagers. When anyone buys a bottle, they get a free clip and can rest a little easier about destroying the planet”, Mr. Martin explains.
Just how many things can one inventor get right? He benefitted from regional development funding from the West Midland (AWM), he protected his invention with a patent and he has won a number of green awards. Now he is linked in with the Materials KTN.






